GROWING YOUR BUSINESS 

For your business to be successful and grow faster, you need to take in consideration the following issues:
1. MARKET - widen your market reach to get more customers which enhances the total sales, therefore increasing your profit. Increasing your market reach is very simple in the current era. EMBRACE TECHNOLOGY. What do I mean by this???
Use technology to widen your geographical market reach. This can be done by creating a Facebook page or twitter account for your business. Additionally, you can create a simple website for your business for a start. This increases the reach of your business. This means that, with a business Facebook page, if your business is located in NAIROBI, a potential customer from BUSIA or KWALE can see what you are offering and can buy or recommend your business. These are just but examples.
2. BUSINESS PLAN - have a well-structured business plan with you. Whether you're starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. A well-written business plan gives you the ability to layout your goals and tracks your progress as your business begins to grow. It not only improves the chances of getting investors but also is a requirement for some financial firms for loans.
You might ask, why do I need a business plan?
You need it to help you with making critical decisions. You need it to iron out the kinks. You need it to avoid big mistakes. You need it to attract investors. You need it to help you secure loans to expand your business. You need it to prove the viability of the business, and also as a motivating factor in your business.
3. AFTER-SALE SERVICES- have after-sale services. For a starting business, I advise and recommend you to start delivery of what clients have bought.
You may ask why should you deliver what I have bought?? Assume I bought a gas cooker or a pair of trousers and you delivered to me, what will I do next time if I need the same item or an item that you sell??
 GROWING YOUR BUSINESS 

4. USE TECHNOLOGY- make good use of Facebook, Instagram, Twitter, and WhatsApp to market your business. Have a business email or a simple website with This is very easy. Create a catalog, or business flyers, or business cards in soft copy. Always be sharing with your friends on such platforms.
Why should you do that??
It increases your reach of the business, market and also improves the professionalism of the business.
5. COMMUNICATION- improve and increase your communications with your customers. This will help you in deciding the brands, types, qualities, or quantities of the items you will stock.

#marketing #strategy #b2b #idea